Fresh and consistent garments that will seduce the most demanding among us: here is what to expect with PRAND, a French brand created in 2004 by Philippe Perret. With each new collection, the brand is developing and building its identity even more. PRAND has wide inspirations: pop culture, comics, popular US series and shows from the 80’s, contemporary art, design, electronic music and video games.
PRAND defines itself a graphic streetwear brand and is perfect for everyone looking for an urban, chic and sharp style, with a load of good vibes. Silk screen printing and final touches are done in France, the rest of the production being done in the UK. The style is full of good mood and optimism, and is paying a tribute to yesterday and today heroes. PRAND t-shirts have been worn by famous people and artists or have been created with them (Just Jack, Micky Green, Laidback Luke, Black Eyed Peas, Jay Kay from Jamiroquai…), giving a nice visibility to this French brand.