LICKTHEFUTURE NYC (or LTFNYC) is an t-shirt indie brand based in Brooklyn since 2010. Its identity resides in the claim of survival at all costs by opposing greed, racism and mutual destruction that are dictated to us by our current societies. A very dissenting universe though, which started a war against a world ruled by advertising and money. A dissenting street wear brand that wants to develop a new political, social and aesthetic consciousness by collaborating with open-minded artists who share their values.
The result: very punchy t-shirts with visuals that use images and art hijacking in order to support social realism, free thought, equality and the DIY motto, and all this on textile of course. A small prolific, enraged and engaged US label that presents very cool products essentially created with illustrations and pictures as well as taglines, geometric shapes and a great deal of colors.