As fans of nice t-shirts and good coffee, the universe and idea of Fresh Kaufee could not let us insensitive. Joonbug, the founder of the brand, started to think about creating his own fashion brand in 2009 once he was working for McDonalds and seeing hundreds of customers every day asking for their daily caffeine dose. The brand universe is therefore based on awaking the sleepy creative spirits thanks to their Fresh Kaufee dose, but also on the idea that people gather around a coffee both to wake up their senses and find a little bit of energy to carry on.
Joonbug graduated in graphic design and is a fan of nice things, so when he tries to represent the psychotropic effects of caffeine on our bodies, dreams and creations, it always turn into amazing designs. Fresh Kaufee has managed to develop a pretty consistent universe around this topic with beautiful designs, both at a graphic and quality level. Details and packaging are also really emphasizing the brand specific universe. The Texan brand did not let anything aside and we bet you that Fresh Kauffee’s tees even smell like coffee!